Earlier this year realMLS, together with the Council of Multiple Listing Service (CMLS), brought our members a valuable campaign – In The Know™ for you to use to tell EVERYONE how important the multiple listing service is to what you do and how it enhances your value as their agent.

Consumers don’t understand the MLS. Did you know only 24% of consumers have even a vague idea of what the Multiple Listing Service is, let alone how it benefits them? The good news is when you explain it without using industry slang, they get it…BIG TIME!

Chances are you don’t focus on the Multiple Listing Service with your clients, other than a passing mention.  Even though the multiple listing service is an essential tool that literally makes the market work, we don’t explain how it benefits EVERYONE!  This is a missed opportunity.

Like never before, your value is being challenged.  Consumers are being told an incomplete story about how the real estate market works and the multiple listing service’s role in supporting a healthy marketplace.

Go to In The Know™ on realMLS.com to explore FREE resources and how to share them with your clients…buyers, sellers, and owners.  We have Shareable Videos, Listing Presentation Slides, Email Scripts, and Flyers. 

This is your campaign. Own it. Claim credit. Use it to benefit you.

Now, go tell EVERYONE how you keep them In The Know™ with realMLS!