Communicate Market Trends to Your Clients
The National Association of REALTORS® recognizes the importance of communicating market trends to your clients and November is deemed Seller and Buyer Reports month.
There are many assets available for realMLS members to communicate market activity with their buyer or seller clients to ensure they have relevant information to properly price their home if they are selling and offer a fair and equitable price if they are buying. In addition to CMA’s, realMLS members can also utilize the features summarized below to keep their clients In The Know™ about our local real estate market.
Flexmls
Subscriptions and Portals
realMLS members have the ability to set up contact Subscriptions in Flexmls. Contacts will automatically receive an email with listings and updates based on search criteria important to them.
The Flex Portal is a website where contacts can view and track listings, mark them as favorites, perform their own searches and add more search criteria. Subscriptions and Portals keep clients informed in
real-time. Watch the Flex Videoon Subscriptions and Portals.
Compare Tab in Quick Search
For clients who want to see data summarized in a statistical format the Compare tab in Quick Search provides two options; Comparison Statistics and Search Statistics.
Comparison Statistics compares a property of interest to all of the properties in the search results. This selection focuses on price and DOM statistics.
Search Statistics takes all of the search results and breaks them into 3 sections – Listings by Status; Avg., Median, Low, High ratios for fields like Bedrooms, Sq. Ftg., Sales Price, etc.; DOM and Sold/List Price Ratios. This data can be saved as a PDF and emailed to clients to show them a different view of what’s happening in the market. Watch the Flex Video on the Quick Search Compare tab.
Metro Market Trends (MMT)
The Market Conditions Overview Report in the MMT Tax database is a quick way to provide buyers and sellers with a clear and accurate snapshot of a subject neighborhood, including Off-Market properties or FSBOs. The report breaks Sold activity into the Current 3 Months, the Prior 3 Months, and the Prior 6 Months showing the sales trend throughout the year. The Avg. and Median Sales Price, Absorption Rate, Foreclosures (if applicable), Heated/Cooled Sq. Ftg., and Price Per Heated/Cooled Sq. Ftg. are all reflected in the report. Watch the Video on the MMT Market Conditions Overview Report.
Domus Analytics
Domus Analytics (coming November 7th) is a collection of interactive dashboards providing realMLS users with a variety of filters to customize market statistics to obtain results that are pertinent to their sellers’ and buyers’ areas of interest. Users can also make their own infographics to print and share with their clients. Domus Analytics will be accessible through Flexmls Flex>Applications>Domus Analytics.
All of these tools allow both buyers and sellers to have a better understanding of market activity to help them make better selling and purchasing decisions.